|LORING PARKING RAMP|
|GATEWAY PARKING RAMP|
|ORPHEUM PARKING LOT|
|RAMADA PARKING LOT|
The Alatus Parking Management Team was formed in the fall of 2007 with the acquisition of five parking ramps (Centre Village, Downtown East, Gateway, Hyatt-Loring, and Seven Corners) and two surface lots (Orpheum Lot and Ramada Lot). Since then, the company continued to reposition and grow assets, and represented the largest privately held parking company in the state of Minnesota until closing the business in 2014 and selling remaining properties by 2016.
The organization, dba ParkSmartMPLS and rebranded to MinneapolisParking.com, was originally designed as a property holding company and quickly expanded into operations management, third-party asset management, affiliate marketing, services, and consultation and development services within the realm of commercial parking. In Summer 2010, Alatus’ parking related holdings expanded with the acquisition of Block E and its 550-stall underground parking ramp. In Fall 2011, all parking related holdings were consolidated under the MinneapolisParking.com brand. In Spring 2012, Alatus launched ContractParking.com to provide affiliate marketing and lead generation services to 35 parking facilities in 3 major cities. In Spring 2013, Minneapolis Parking was named one of the ‘100 Best Companies to Work For’ by Minnesota Business Magazine. By 2014, Minneapolis Parking represented the largest privately held parking company in the state of Minnesota and its affiliate entities owned, operated, asset managed, or provided affiliate marketing services to over 10,000 parking stalls across the Midwest.
MinneapolisParking applied the integration of technology, brand management, and a customer-centric approach throughout parking facilities as well as the sales process to create an efficient, automated, and consistently excellent customer experience (in satisfaction surveys, over 92% of our parkers indicated they would refer us to a friend). Operations were streamlined into one centrally-located 24/7/365 customer service center downtown. Property values were maximized through improvement plans focused on safety, ease of use, proactive upkeep, clean and simple design, and management by a skilled, well-trained workforce.
Ultimately, with over 5,500 stalls in downtown Minneapolis under direct in-house management and 30+ employees, the portfolio management team combined expertise in operations and facility management, customer relationship management, and e-commerce management to provide best-in-class service to customers and owners.